The Kombucha Boom

Many of us spend our careers trying to predict trends and consumer behavior. With time, experience, and access to historical sales data, many of us are able to hone our skills which help inform [...]

How to Make Your Mark in the Growing Health and Wellness Category

The explosion of the better-for-you food movement means that today’s consumers have more choices than ever before. How can health and wellness food and beverage manufacturers stand out in an [...]

Webinar: Beverage Trend Spotlight: Coffee & Tea

Webinar: Beverage Trend Spotlight Coffee & Tea from Imbibe on Vimeo. Marketing Manager Ilana Orlofsky will present on key trends influencing the coffee and tea categories, and strategies for [...]

Key Considerations for Using Ginger in Your Product

Ginger has exploded as a flavor and a functional ingredient. Consumers are craving spicy and exotic flavors, so they’re embracing the heat that comes from real ginger juice. Ginger is also one of [...]

Functional Ingredients to Watch

Beverages go hyper-customized: What claims are floating to the top?

Consumers are increasingly turning to the functional beverage category as a way to fulfill key aspects of their personal nutrition routine, according to Imbibe. The beverage development company [...]