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Tag: consumers

Insights

The Kombucha Boom

The article discusses the unexpected popularity of kombucha, a fermented and slightly alcoholic beverage. It highlights trends like home brewing kits, kombucha beer with hops, allowing some alcohol content, and even kombucha cocktails.

How to Make Your Mark in the Growing Health and Wellness Category

In a crowded health food and beverage market, SmartFood Expo offers educational sessions to help manufacturers connect with health-conscious consumers.

Webinar: Beverage Trend Spotlight: Coffee & Tea

Dratt will dive into what health conscious consumers want in a beverage, up-and-coming functional ingredients, and the future of healthy beverages.

Key Considerations for Using Ginger in Your Product

Ginger's hot! This spicy ingredient is livening up beverages from coffee to juice, thanks to its taste and health benefits. Expect ginger in mainstream drinks and surprising new options like veggie blends.

Functional Ingredients to Watch

Functional Ingredients to Watch: Cascara, Activated Charcoal, Ashwaganda, Curcumin, Collagen, MCT Oil, Reishi, Chaga, Leavender, and Elderflower.

Beverages go hyper-customized: What claims are floating to the top?

Imbibe, a beverage development company, notes a rise in functional beverages catering to specific needs like immunity, beauty, and cognitive function. This trend is supported by a 27.2% increase in functional beverage launches in 2017.

Bringing beverage innovation to food service

Consumers are driving the beverage market towards healthier options with less sugar. Technology like Coke Freestyle and Pepsi Spire allows customization and data collection for sugar-conscious consumers.

Webinar: Sugar Reduction Trends & Strategies

Due to rising sugar concerns and soda taxes, sugar reduction is a major trend in the beverage industry. This article highlights a webinar that will discuss alternative sweeteners and sugar reduction strategies.

Tea, juice & functional beverages lead the way for ginger’s charge

Ginger is gaining popularity in beverages due to its taste and health benefits. Data from SPINS supports this trend, showing steady growth in the ginger-flavored shelf-stable tea category.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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