Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

How to Make Your Mark in the Growing Health and Wellness Category

The explosion of the better-for-you food movement means that today’s consumers have more choices than ever before. How can health and wellness food and beverage manufacturers stand out in an increasingly crowded space?

This June in Chicago, SmartFood Expo™ will feature education sessions that will provide insights to help demystify shopper attitudes and create “light bulb” moments for connecting with today’s health-savvy consumer. Here’s a preview of a few of those topics:

Drink Up! Healthy Beverage Innovations
Presented by: Andy Dratt, Chief Commercial Officer, Imbibe

“The world is increasingly moving towards hyper-personalization,” says Andy Dratt, Chief Commercial Officer of Imbibe. “Consumers expect products to be tailored to them at the individual level – so we need to think about how they define healthy and how to design products to meet those definitions.”

Read the full article on the Smartood Expo blog.

Keep Reading:

Fall’s Familiar Duet: Caramel Apple & Candy Corn

Fall's Seasonal Duo: Caramel Apple & Candy Corn. Beyond pumpkin, these two iconic flavors, from cozy craft to pure nostalgia, are driving sales. Win the season with Imbibe.
READ MORE

Why Do We Crave Certain Flavors?

Flavor is a complex fusion of memory, reward, biology, and culture—factors we study and apply every day when developing flavors and finished beverages for established brands.
READ MORE

#TrendSpotting: The Seasonal Flavor Renaissance

What do kiwi, eggnog, lavender, and hibiscus have in common? All are identified as flavor profiles that experience a surge in specific seasons.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.