Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

How to Make Your Mark in the Growing Health and Wellness Category

The explosion of the better-for-you food movement means that today’s consumers have more choices than ever before. How can health and wellness food and beverage manufacturers stand out in an increasingly crowded space?

This June in Chicago, SmartFood Expo™ will feature education sessions that will provide insights to help demystify shopper attitudes and create “light bulb” moments for connecting with today’s health-savvy consumer. Here’s a preview of a few of those topics:

Drink Up! Healthy Beverage Innovations
Presented by: Andy Dratt, Chief Commercial Officer, Imbibe

“The world is increasingly moving towards hyper-personalization,” says Andy Dratt, Chief Commercial Officer of Imbibe. “Consumers expect products to be tailored to them at the individual level – so we need to think about how they define healthy and how to design products to meet those definitions.”

Read the full article on the Smartood Expo blog.

Keep Reading:

SupplySide Global 2025: Imbibe’s Innovation in Focus

For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.
READ MORE

FDA Front-of-Package Labels: Impact on Food & Beverage 

The FDA’s proposed rule would require a simplified “Nutrition Info” box on most packaged foods, rating saturated fat, sodium, and added sugars as Low, Medium, or High.
READ MORE
citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.