How to Make Your Mark in the Growing Health and Wellness Category

Posted: May 31, 2018
In: In the Media

The explosion of the better-for-you food movement means that today’s consumers have more choices than ever before. How can health and wellness food and beverage manufacturers stand out in an increasingly crowded space?

This June in Chicago, SmartFood Expo™ will feature education sessions that will provide insights to help demystify shopper attitudes and create “light bulb” moments for connecting with today’s health-savvy consumer. Here’s a preview of a few of those topics:

Drink Up! Healthy Beverage Innovations
Presented by: Andy Dratt, Chief Commercial Officer, Imbibe

“The world is increasingly moving towards hyper-personalization,” says Andy Dratt, Chief Commercial Officer of Imbibe. “Consumers expect products to be tailored to them at the individual level – so we need to think about how they define healthy and how to design products to meet those definitions.”

Read the full article on the Smartood Expo blog.

beverage, beverage development, beverage formulation, Beverage Industry, beverage trends, clean label, Commercialization, consumers, customization, flavor, functional beverages, functional ingredients, imbibe, Product Development

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How to Make Your Mark in the Growing Health and Wellness Category

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

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