Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Webinar: Sugar Reduction Trends & Strategies

If protein is hot and fat is back, sugar is public enemy #1. Soda taxes are gaining ground and added sugar will soon have to be listed on the Nutrition Facts panel, putting manufacturers under pressure to find alternatives. But what’s in the sugar reduction toolbox and how label-friendly are some of the new tools, from fermented high intensity sweeteners to allulose and ‘enhanced’ sugar?  And if you are going to use sugar, are some varieties really better than others, or is sugar, well, sugar? Food Navigator is gathering together manufacturers, formulation experts, nutritionists and market researchers to find out.

Imbibe Director of Marketing Laura Dembitzer will be participating in the discussion hosted by Food Navigator USA during a 60-minute webinar on April 18, 2018 at 10:30 AM CST.

Click here to register.

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Why Do We Crave Certain Flavors?

Flavor is a complex fusion of memory, reward, biology, and culture—factors we study and apply every day when developing flavors and finished beverages for established brands.
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#TrendSpotting: The Seasonal Flavor Renaissance

What do kiwi, eggnog, lavender, and hibiscus have in common? All are identified as flavor profiles that experience a surge in specific seasons.
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Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

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