Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Webinar: Sugar Reduction Trends & Strategies

If protein is hot and fat is back, sugar is public enemy #1. Soda taxes are gaining ground and added sugar will soon have to be listed on the Nutrition Facts panel, putting manufacturers under pressure to find alternatives. But what’s in the sugar reduction toolbox and how label-friendly are some of the new tools, from fermented high intensity sweeteners to allulose and ‘enhanced’ sugar?  And if you are going to use sugar, are some varieties really better than others, or is sugar, well, sugar? Food Navigator is gathering together manufacturers, formulation experts, nutritionists and market researchers to find out.

Imbibe Director of Marketing Laura Dembitzer will be participating in the discussion hosted by Food Navigator USA during a 60-minute webinar on April 18, 2018 at 10:30 AM CST.

Click here to register.

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Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
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What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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