As Director of Flavor Innovation at Imbibe, Aparna Oak lives and breathes innovation. With literal visibility into product development across beverage categories (the flavor workspace and [...]

Many of us spend our careers trying to predict trends and consumer behavior. With time, experience, and access to historical sales data, many of us are able to hone our skills which help inform [...]

Webinar: Beverage Trend Spotlight Coffee & Tea from Imbibe on Vimeo. Marketing Manager Ilana Orlofsky will present on key trends influencing the coffee and tea categories, and strategies for [...]

Consumer Preferences From mass market grocery stores to convenience stores and local mom-and-pop shops, functional food and beverage products are readily available, as consumer interest and [...]

Ginger has exploded as a flavor and a functional ingredient. Consumers are craving spicy and exotic flavors, so they’re embracing the heat that comes from real ginger juice. Ginger is also one of [...]

Cultivated as a spice since ancient times, ginger has become well-known for its medicinal health benefits and ability to boost bone health, strengthen the immune system and aid in digestion, [...]