Tea, juice & functional beverages lead the way for ginger’s charge

Posted: April 3, 2018
In: In the Media

Combining unique and instantly recognizable flavor and a myriad of potential health benefits, ginger is ‘coming on strong’ in the beverage space, say the beverage gurus at Imbibe.

“Ginger is a versatile flavor that works in products from nearly any category like soda, coffee, tea, juice, enhanced water and functional beverages. The flavor and health benefits associated with ginger make it a very appealing ingredient to use to add value to a beverage,” Holly McHugh, marketing associate at beverage development firm Imbibe, told us.

According to data from SPINS, the biggest category for ginger as the primary or marketed functional ingredient is shelf-stable teas, which has seen steady, double-digit growth over the last four years. In 2014(52 weeks ending January 31), the category was about $23 million, and has grown to $25.6 million for 2017 (52 weeks ending January 28). This was composed of data from the natural, specialty gourmet, and MULO channels.

Read the full article on Food Navigator.

beverage, Beverage Industry, beverage trends, clean label, consumers, customization, flavor, flavor chemistry, functional beverages, functional ingredients, nutrition, Product Development

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