Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Tea, juice & functional beverages lead the way for ginger’s charge

Combining unique and instantly recognizable flavor and a myriad of potential health benefits, ginger is ‘coming on strong’ in the beverage space, say the beverage gurus at Imbibe.

“Ginger is a versatile flavor that works in products from nearly any category like soda, coffee, tea, juice, enhanced water and functional beverages. The flavor and health benefits associated with ginger make it a very appealing ingredient to use to add value to a beverage,” Holly McHugh, marketing associate at beverage development firm Imbibe, told us.

According to data from SPINS, the biggest category for ginger as the primary or marketed functional ingredient is shelf-stable teas, which has seen steady, double-digit growth over the last four years. In 2014(52 weeks ending January 31), the category was about $23 million, and has grown to $25.6 million for 2017 (52 weeks ending January 28). This was composed of data from the natural, specialty gourmet, and MULO channels.

Read the full article on Food Navigator.

Keep Reading:

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE

Energy Drinks in Esports: The Next Wave

Crafting energy drinks for the esports and gaming audience demands precision. Imbibe's Adam Johnson explains it's more than just caffeine; it's about designing with intention to meet gamers' unique needs.
READ MORE

SupplySide Global 2025: Imbibe’s Innovation in Focus

For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.