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Tag: nutrition

Insights

Imbibe 2020 beverage trend predictions shaped by health and wellness, thirst for cultural adventure, and state of the economy

Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next level’ functional beverages that answer several needs for consumers.

Finding Function & Novelty in Retail and Foodservice

Interested in trying enhanced coffee, water or other functional beverages? Check out the list for retail recommendations and where to find menus featuring these trends.

Tea, juice & functional beverages lead the way for ginger’s charge

Ginger is gaining popularity in beverages due to its taste and health benefits. Data from SPINS supports this trend, showing steady growth in the ginger-flavored shelf-stable tea category.

IMBIBE’S CCO ANDY DRATT PROVIDES INSIGHTS ON FOUNTAIN INNOVATION AT RCA

Imbibe's CCO Andy Dratt Provides Insights on Fountain Innovation at RCA.

Superfood lattes: The emerging trend to consider for your next product

Superfood lattes are gaining popularity, combining milk with health-boosting ingredients like beetroot or matcha. These colorful drinks are a hit on social media, with #beetrootlatte showing the biggest growth on Instagram at 44%.

Artificial Vs. Natural Color: What Makes Sense for Your Next Product?

When choosing colors for beverages, consider what your target audience wants. Artificial colors are cheaper, shelf-stable, and maintain vibrancy but may be seen as unnatural.

FDA Changes to the Nutrition Facts Panel

In 2016, the FDA updated nutrition facts labels to make it easier for consumers to understand what they're eating. This included highlighting calorie and serving size information, sugar content, and key nutrients.

What’s big in beverages? Health, innovation and sustainability

The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.

Hyper-personalized Beverages

The beverage industry in 2018 will see an expansion of health-focused trends from 2017. Expect to see more sparkling alternatives (seltzers, sparkling juice) and nitrogen-infused drinks (creamy coffees, teas) catering to consumer demand for healthier and more interesting options.

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