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Finding Function & Novelty in Retail and Foodservice

Interested in trying enhanced coffee, water or other functional beverages? Check out the list below for retail recommendations and where to find menus featuring these trends

MCT Oil

  • Caveman Coffee @ Brick, NY (coffee, grassfed butter, mct oil)
  • Matcha Vatte @ Hi-Vibe, Chicago
    (matcha, brain octone mct, coconut cream, lucuma, xylitol)
  • + Ghee or MCT @ Moon Juice, Los Angeles

Protein

  • Orgain Cold Brew Coffee + Protein, Starbucks Doubleshot Coffee & Protein, Bolthouse Farms Blended Coffee Protein Plus, Iconic Protein Coffee

Botanicals

  • Hot Maca @ The Grain Café, Los Angeles (cacao, cinnamon, maca, steamed creamer)
  • Golden Caffe Latte @ Peet’s, nationwide (steamed milk, turmeric, ginger infused espresso, honey)
  • Las Tres Flores @ Spitfire, New Orleans (latte w/ lavender milk, orange blossom syrup, rose petals)

Coffee + Fruit

  • Thunderbolt @ Smith Canteen, Brooklyn
    (espresso, fresh squeezed lemonade, over ice)
  • Laura Palmer @ Supercrown Coffee Roasters, New York
    (Japanese iced coffee, house-made lemonade)
  • The Painted Lady @ Big Shoulders Coffee, Chicago
    (simple syrup, tart ginger lemonade, Colombian iced coffee, mint over ice)
    • Check out more Coffee Lemonades on Eater

Cascara

  • Cascara Latte @ Starbucks
    (milk, espresso, cascara syrup, cascara topping)
  • Rosemary’s Baby @ Wormhole Coffee, Chicago (Cascara, lemonade)
  • Cascara Fizz @ Blue Bottle, New York
    (cascara syrup, soda, lemon)

Sparkling Coffee

  • Keeper’s, Cafe Racer, Arabica Soda, Stumptown, Matchless

Colorless Coffee

  • Hackamore, CLR CFF, Hal’s Coffee Seltzer (LTO)

Nitro

  • Draft Latte & Nitro Cold Brew @ La Colombe, 30 locations nationwide
  • Nitro Cold Brew @ many Starbucks locations
  • Nitro Cold Brew, being tested @ Dunkin Donuts
  • Califia Farms, Caveman Coffee, Lucky Jack, Blackeye Roasting Co.

Alkaline Water

  • Core, Essentia, Aquahydrate, Perfect Hydration, Alkalife Ten

Energy Water

  • Yerbae, Zola, Hint Kick, Avitae, Hiball, Hydrive

Plant/Tree Water

  • Steaz, Vita Coco, True Nopal, PLNT, Drink Maple, Tapped, Zico, Harmless Harvest, Caliwater, Sapp, Aloegloe, Sapp

Wellness Water

mcclary bros shrubs

  • Karma, Suja Probiotic Water, Pervida, Wanu, Detox Water, Fat Water, Uncle Matt’s Life Juice, Perkii

Digestive Health

  • Shrubs, Kombucha, Tropicana Probiotics, Harvest Soul, Switchel, Drinking Vinegar, Kefir, Kvass

Adaptogens

  • Sapp, Califia Farms Maca-Nilla, Rebbl, Kuli Kuli, Blue Buddha, Natura Wise, Sativa, Mellow Mood

Beauty Beverages

  • All Beauty Water, Laco, Eviva Collagen Elixir, Raw Pressery – Glow, Cluo, Bliss Juice, Beauty & Go

Keep Reading:

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Functional beverages promise energy, gut health, and more—but do they work? Emmy-winner David Page explores the real science, myths, and hype behind today’s hottest drinks with insights from Imbibe’s experts.
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Optimize R&D with Sensory Insights from Imbibe

Sensory evaluation is a powerful tool for creating products that resonate with consumers. Learn how to integrate sensory testing into your R&D pipeline—from concept screening to market readiness—to drive data-backed innovation, reduce risk, and build products that succeed on shelf.
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What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.
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