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Hyper-personalized Beverages

Health and wellness was one of the top trends driving new product innovation in 2017. Sugar reduction, functional health benefits and sustainability also had a strong influence on new food and beverage launches. Next year, 2018, won’t be drastically different. Instead, these movements will become more mature and specialized—and inspire beverages that are hyper-personalized to give consumers a range of options.

Here are some of the most pervasive beverage trends to look for in 2018.

Sparkling alternatives and nitrogen-infused expand into new beverages categories. Consumers are drinking fewer traditional carbonated soft drinks, and are turning to sparkling waters, juices and less traditional carbonated beverages as better-for-you alternatives. Although positioned as more “clean label,” these products represent a diverse offering and may or may not contain calories, sweetener, color or preservatives. Another up-and-coming textural component is nitrogen infusions, which add a creamy complexity and foamy headspace. Nitrogen infusions started in coffee and beer, but will expand into new arenas like tea, protein waters and juice.

Read the full story on Prepared Foods.

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