Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Hyper-personalized Beverages

Health and wellness was one of the top trends driving new product innovation in 2017. Sugar reduction, functional health benefits and sustainability also had a strong influence on new food and beverage launches. Next year, 2018, won’t be drastically different. Instead, these movements will become more mature and specialized—and inspire beverages that are hyper-personalized to give consumers a range of options.

Here are some of the most pervasive beverage trends to look for in 2018.

Sparkling alternatives and nitrogen-infused expand into new beverages categories. Consumers are drinking fewer traditional carbonated soft drinks, and are turning to sparkling waters, juices and less traditional carbonated beverages as better-for-you alternatives. Although positioned as more “clean label,” these products represent a diverse offering and may or may not contain calories, sweetener, color or preservatives. Another up-and-coming textural component is nitrogen infusions, which add a creamy complexity and foamy headspace. Nitrogen infusions started in coffee and beer, but will expand into new arenas like tea, protein waters and juice.

Read the full story on Prepared Foods.

Keep Reading:

What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.
READ MORE

Why Culture Should Be One of Your Key Ingredients

Just as a winning formula is more than the sum of its parts, our culture is an intentional blend of qualities that fuels our ability to solve complex formulation challenges, unlock whitespace innovation, and accelerate speed to market.
READ MORE

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.