Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

What’s big in beverages? Health, innovation and sustainability

What’s driving the beverage industry forward into 2018? Here, we take a look at the biggest trend in the industry – and how they can be expected to develop.

1) Health and wellness

We all know that consumers are increasingly conscious about health and wellness. But what exactly does that mean for beverages?

In soft drinks it means reformulation to reduce sugar or remove artificial ingredients, developments in natural sweeteners (take for example Coca-Cola’s revelation last month that it will introduce a coke sweetened entirely by stevia), and functional or fortified beverages to add value to products (Imbibe predicts ingredients with cognitive, immune or beauty claims will be ones to watch in 2018). It also means we can expect growth in bottled water to continue, leading to lots of innovation  making the beverage anything but plain.

Read the full story on Beverage Daily.

Keep Reading:

Develop Functional Beverages like Huel’s Daily Greens with Imbibe

Imbibe can help you develop functional beverages like Huel's Daily Greens ready-to-drink. Consumers want drinks with targeted outcomes, driving the functional market trend (as seen in Food Navigator USA).
READ MORE

Trusted Protein Insights for Product Innovators

Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.
READ MORE

Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.