What’s big in beverages? Health, innovation and sustainability

Posted: December 26, 2017
In: In the Media

What’s driving the beverage industry forward into 2018? Here, we take a look at the biggest trend in the industry – and how they can be expected to develop.

1) Health and wellness

We all know that consumers are increasingly conscious about health and wellness. But what exactly does that mean for beverages?

In soft drinks it means reformulation to reduce sugar or remove artificial ingredients, developments in natural sweeteners (take for example Coca-Cola’s revelation last month that it will introduce a coke sweetened entirely by stevia), and functional or fortified beverages to add value to products (Imbibe predicts ingredients with cognitive, immune or beauty claims will be ones to watch in 2018). It also means we can expect growth in bottled water to continue, leading to lots of innovation making the beverage anything but plain.

Read the full story on Beverage Daily.

beverage, Beverage Industry, beverage trends, clean label, coffee, consumers, customization, flavor, flavor chemistry, functional beverages, functional ingredients, imbibe, Juice, Non-dairy milk, nutrition, organic, plant-based, Product Development, protein, sports nutrition, sugar, sugar reduction, sustainability, transparency

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

For many, readiness depends less on regulatory intent and more on practical realities like formulation stability, flavor impact, cost targets, or supply chain constraints. How ready is your team? Take a two-minute assessment to find out!

FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

The headline is clear: the FDA is actively facilitating the transition away from petroleum-based synthetic dyes. What’s less clear is what this means in practice—and how ready most teams actually are to act on it.

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

The market is moving beyond protein. Fiber is the next major formulation opportunity for food and beverage brands aiming to lead the gut health revolution and capture the next wave of consumer wellness.

What’s big in beverages? Health, innovation and sustainability

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

Notice: Holiday Closure