When discussing innovation, beverage experts frequently use the “F” word (by this, of course, I mean “function”). Everything from energy drinks to cardiovascular health beverages are available [...]

The functional-beverage market is booming, and there are so many products available that consumers can pick and choose beverages that address their individual needs. Energy, immunity, digestive [...]

Sports nutrition products are no longer limited to stores focused on health, diet and weight management. Consumers are likley to find energy drinks, electrolyte replenishers, protein products and [...]

Consumer Preferences From mass market grocery stores to convenience stores and local mom-and-pop shops, functional food and beverage products are readily available, as consumer interest and [...]