Sports nutrition products are no longer limited to stores focused on health, diet and weight management. Consumers are likley to find energy drinks, electrolyte replenishers, protein products and more at local grocers and convenient stores. Many products are on the market, so brands targeting athletes and body builders are looking to differentiate themselves by formulating ingredients that support cognitive function and mood, repair parts of the body stressed during exercise, increase energy, and, of course, stimulate muscle growth.
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