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Tag: natural products insider

Insights

Performance ingredients for sports beverages and beyond

Sports nutrition products have expanded beyond specialty stores, now available at local grocers and convenience stores. Brands aim to stand out by offering ingredients supporting cognitive function, mood, energy, and muscle growth.
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Functional Beverage Innovation: Fringe is In

Functional beverages with ingredients like cascara and aronia berries are gaining traction as consumers seek healthy and convenient options. This trend is fueled by interest in niche ingredients and food movements like veganism and paleo.
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The Latest Innovations in Plant-Based Products

Plant-based products are booming, outpacing the overall food industry. With the dairy alternative market set to hit $19.5 billion by 2020, brands are meeting demand with innovative offerings.
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forks and fruits

Hottest Food Movements Influencing New Product Launches

Social media and web forums are shaping food trends and movements, influencing consumer behavior. Veganism, driven by social responsibility and environmental concerns, has seen significant growth, with products like plant-based dairy alternatives gaining popularity.
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temple turmeric drink

Clarifying Certification and Claims for Clean Label

Clean Label products feature simplified ingredients, without artificial additives or chemicals. Organic certification requires at least 95% organic ingredients by weight. Non-GMO certification ensures products are free from genetically modified organisms.
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Alternative & Enhanced Waters: A New Opportunity for Brand Owners

Alternative waters, like protein-infused or probiotic varieties, are gaining popularity as "better-for-you" options. With sales expected to rise, Imbibe notices an uptick in beverage projects tapping into this trend.
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