Hottest Food Movements Influencing New Product Launches

Posted: November 17, 2016
In: Trends

vegetables on forks — Credit: Aetherforce

Social media and web-based forums provide consumers with an incredible platform to learn, communicate, and share their food preferences online. Many consumers gain exposure to food trends and diet regimens that would have otherwise been foreign to them. This has led to the popularity of food movements, a campaign or group of people who follow a shared vision about any food related topic—including everything from sourcing to production, preparation and consumption.

In many cases consumers commit to food communities due to dietary restrictions or for health reasons, but many consumers engage in more than one movement because they can reap the benefits without aligning themselves with just one group. These food movements are influencing consumer behavior and brand owners should take note because you may miss an opportunity to incorporate these popular trends into your next product launch or even incorporate the key marketing lingo on your packaging.

The following are some of the hottest food movements influencing new product launches, along with some products that align with those groups.

Veganism: Consumers who value social responsibility and environmental conservation are driving the growth of food and beverage items without animal products or byproducts. A recent report on veganism in the United Kingdom found a 350-percent growth in consumers who follow a vegan diet over the past decade. Products that use pulses and plant-based dairy alternatives attract vegan consumers, and more products are including the term “vegan” on their label.
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