Skip to content
Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.
Search
Flavors
Flavors
Flavor Innovation
Taste Modulation
Full Product Development
Finished Products
About Imbibe
About Imbibe
Careers
Our Campus
Events
Media Kit
Insights
Connect
Connect
Flavors
Flavors
Flavor Innovation
Taste Modulation
Full Product Development
Finished Products
About Imbibe
About Imbibe
Careers
Our Campus
Events
Media Kit
Insights
Connect
Connect
Search
Tag: keto
Insights
The Keto Craze
The keto diet is gaining popularity, with a focus on burning fat for energy through low-carb, high-fat eating. This has led to a surge in keto-friendly food and beverage options, with new products featuring alternative flours, sweeteners, and fats.
READ MORE
Imbibe Releases Trend Insights from Expo West
Imbibe reported key trends from Expo West: clean label dominance with natural ingredients; food as medicine focus on gut health, stress relief, beauty, and cognitive health; widespread CBD incorporation in beverages.
READ MORE
#Trendspotting: Expo West Recap Part II
At Expo West, top beverage trends include gut health with apple cider vinegar and prebiotics, beauty beverages with collagen, cognitive health boosters, and sleep aids with CBD.
READ MORE
#Trendspotting: Expo West Recap Part I
At Expo West, trends included plant-based milks, especially oat milk. Plant-based waters, caffeinated sparkling waters, and functional craft sodas were also prominent.
READ MORE
Functional Beverage Innovation: Fringe is In
Functional beverages with ingredients like cascara and aronia berries are gaining traction as consumers seek healthy and convenient options. This trend is fueled by interest in niche ingredients and food movements like veganism and paleo.
READ MORE
Hottest Food Movements Influencing New Product Launches
Social media and web forums are shaping food trends and movements, influencing consumer behavior. Veganism, driven by social responsibility and environmental concerns, has seen significant growth, with products like plant-based dairy alternatives gaining popularity.
READ MORE
7 Hot Food Movements To Inspire Your Next Product Launch
Consumers are taking control of their food with DIY meal kits and cold brew coffee makers. Vegan, Paleo, Keto diets are driving trends with plant-based options and low-carb products. Flexitarians are reducing meat with veggie alternatives.
READ MORE