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Tag: nootropics

Insights

man looks at beverage label at grocery store

Beverage: Fuel for Function – Imbibe Explains How the Beverage Market is Getting Personal(ized)

Consumers crave personalized drinks that address their specific needs, like gut health for mood and focus. Brands are responding with a wave of functional beverages targeting sleep, stress, memory, and more.
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#Trendspotting: Powder to the People

Hydration, immunity, and protein lead modern powder formulations. Sleep aids like Hydrant’s SLEEP and Klout PWR's PWR OFF use melatonin and magnesium. Functional powders for relaxation, energy, and gut health feature ingredients like reishi, CBD, and apple cider vinegar.
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#Trendspotting: Ingredient Spotlight

Nootropics like L-theanine and ashwagandha feature in beverages for focus and relaxation. Barcode and Laird Superfood use medicinal mushrooms. Prebiotics and apple cider vinegar support gut health in Olipop and Vitaminwater.
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Consumers have cognitive health on the mind

Consumers are increasingly interested in beverages that improve focus and mental clarity. This trend is driven by a desire to manage daily tasks and a growing concern about cognitive health.
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nootropic kombucha

Nootropics: The not so new beverage buzzword of 2019

The rise in Alzheimer's cases highlights growing consumer interest in cognitive health products. Nootropics, like L-theanine and lion’s mane, are gaining popularity despite regulatory challenges.
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Performance ingredients for sports beverages and beyond

Sports nutrition products have expanded beyond specialty stores, now available at local grocers and convenience stores. Brands aim to stand out by offering ingredients supporting cognitive function, mood, energy, and muscle growth.
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