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Tag: adaptogens

Insights

Beverage: Fuel for Function – Imbibe Explains How the Beverage Market is Getting Personal(ized)

Consumers crave personalized drinks that address their specific needs, like gut health for mood and focus. Brands are responding with a wave of functional beverages targeting sleep, stress, memory, and more.

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.

Imbibe’s Hot Take on Expo West 2022: Big Mood Food & Eat, Drink, and Be Non-Dairy (And More!)

The event spotlighted trends like gut health-focused beverages, innovation in alt-dairy offerings, mood-enhancing ingredients, and the rise of Eastern-inspired flavors. Stay tuned for more insights in part two.

New Beverages Promote Proactive Wellness Support, Flavor Fun and Comfort

As the New Year begins, consumers reflect on the past year and prioritize health and wellness. The pandemic reshaped habits and attitudes, with remote work and home-centered experiences becoming more prevalent.

Adaptogenic Beverages: The Next Self-Care Trend

Consumer concern for mental health is rising due to events like the COVID-19 crisis and civil unrest. Self-care, including supplements for mood and stress, is a priority.

Consumers Say What? #DrinkTrends on Instagram

While some hashtags like #matcha surged with over 4.7 million mentions, others like #beetrootlatte showed smaller but notable growth with just over 24k mentions.

Coffee + Tea or Cofftea: a new Beverage Segment?

The coffee industry is growing, but there's a rising demand for alternative beverages that are better for health. This creates a space for "Cofftea," a combination of coffee and tea that caters to those seeking wellness benefits.

Performance ingredients for sports beverages and beyond

Sports nutrition products have expanded beyond specialty stores, now available at local grocers and convenience stores. Brands aim to stand out by offering ingredients supporting cognitive function, mood, energy, and muscle growth.

A Look at New Beverages Making a Debut in June 2018

A beverage industry trade show is showcasing new drinks, with Imbibe highlighting the use of adaptogens in healthy beverages.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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