Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

New Beverages Promote Proactive Wellness Support, Flavor Fun and Comfort

Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After [...]

Adaptogenic Beverages: The Next Self-Care Trend

Mental health is agrowing concern for American consumers. In the past year, there have been several notable events that have affected mental health from the COVID-19 crisis to eruptions of civil [...]

Consumers Say What? #DrinkTrends on Instagram

Though not all beverages are created with the same insta-appeal, we find that Instagrammers employ hashtags across beverage categories, even those that are less photogenic. We’ve been watching [...]

Coffee + Tea or Cofftea: a new Beverage Segment?

With the new industry standard necessitating the hybridization of beverage categories and functional benefits (e.g. tea infused sparkling water, juice + soda, juice + water, energy + metabolism [...]

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