Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

New Beverages Promote Proactive Wellness Support, Flavor Fun and Comfort

Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.

The coronavirus pandemic changed lives overnight, and even though it has been a year since the onset of the pandemic consumers are still adjusting to the “new normal.” It changed the way consumers work, shop, socialize and entertain—and all this has resulted in new shopping habits and attitudes. Many consumers are working remotely, so convenience is not as much of a priority as it was at the start of 2020. Consumers also are eating out less and prioritizing experiences that can be created at home.

Read the full article on Prepared Foods.

Keep Reading:

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE

Energy Drinks in Esports: The Next Wave

Crafting energy drinks for the esports and gaming audience demands precision. Imbibe's Adam Johnson explains it's more than just caffeine; it's about designing with intention to meet gamers' unique needs.
READ MORE

SupplySide Global 2025: Imbibe’s Innovation in Focus

For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.