Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

New Beverages Promote Proactive Wellness Support, Flavor Fun and Comfort

Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.

The coronavirus pandemic changed lives overnight, and even though it has been a year since the onset of the pandemic consumers are still adjusting to the “new normal.” It changed the way consumers work, shop, socialize and entertain—and all this has resulted in new shopping habits and attitudes. Many consumers are working remotely, so convenience is not as much of a priority as it was at the start of 2020. Consumers also are eating out less and prioritizing experiences that can be created at home.

Read the full article on Prepared Foods.

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Candy-inspired Flavors are Reshaping Functional Beverages

There's a reason blue raspberry still stops people in their tracks. And the ability to drop a consumer back into one of those moments turns out to be one of the most powerful tools a brand has right now.
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Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
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What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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