Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Consumers Say What? #DrinkTrends on Instagram

Though not all beverages are created with the same insta-appeal, we find that Instagrammers employ hashtags across beverage categories, even those that are less photogenic. We’ve been watching several hashtags as a way to track where the market is headed and wanted to share the ones that have experienced the largest percentage growth (with at least 20k mentions) in 2019. (Keep in mind, there is a lot of variation in terms of number of occurrences – e.g. #matcha has over 4.7 million incidences, whereas #beetrootlatte has just over 24k, and we recognize the growth is just one directional indicator, and not the end all for these categories and/or ingredients). Here are the top 10 growers of 2019:

 

#cbdcoffee +322%
#lesswaste +148%
#cheestea +146%
#nitrocoffee +101%
#cleanlabel +87%
#oatmilk +55%
#adaptogens +51%
#beetrootlatte +32%
#lavenderlatte +27%
#sparklingwater +24%
Keep Reading:

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE

How Tariffs Are Reshaping Your Food & Beverage Production in 2025 

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.
READ MORE

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.