Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Consumers Say What? #DrinkTrends on Instagram

Though not all beverages are created with the same insta-appeal, we find that Instagrammers employ hashtags across beverage categories, even those that are less photogenic. We’ve been watching several hashtags as a way to track where the market is headed and wanted to share the ones that have experienced the largest percentage growth (with at least 20k mentions) in 2019. (Keep in mind, there is a lot of variation in terms of number of occurrences – e.g. #matcha has over 4.7 million incidences, whereas #beetrootlatte has just over 24k, and we recognize the growth is just one directional indicator, and not the end all for these categories and/or ingredients). Here are the top 10 growers of 2019:

 

#cbdcoffee +322%
#lesswaste +148%
#cheestea +146%
#nitrocoffee +101%
#cleanlabel +87%
#oatmilk +55%
#adaptogens +51%
#beetrootlatte +32%
#lavenderlatte +27%
#sparklingwater +24%
Keep Reading:

Why Taste Modulation Matters in Beverage Innovation

Our taste modulation experts draw on decades of experience and a robust toolkit to strike the delicate balance between functionality and flavor.
READ MORE

Develop Functional Beverages like Huel’s Daily Greens with Imbibe

Imbibe can help you develop functional beverages like Huel's Daily Greens ready-to-drink. Consumers want drinks with targeted outcomes, driving the functional market trend (as seen in Food Navigator USA).
READ MORE

Trusted Protein Insights for Product Innovators

Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.