Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Consumers Say What? #DrinkTrends on Instagram

Though not all beverages are created with the same insta-appeal, we find that Instagrammers employ hashtags across beverage categories, even those that are less photogenic. We’ve been watching several hashtags as a way to track where the market is headed and wanted to share the ones that have experienced the largest percentage growth (with at least 20k mentions) in 2019. (Keep in mind, there is a lot of variation in terms of number of occurrences – e.g. #matcha has over 4.7 million incidences, whereas #beetrootlatte has just over 24k, and we recognize the growth is just one directional indicator, and not the end all for these categories and/or ingredients). Here are the top 10 growers of 2019:

 

#cbdcoffee +322%
#lesswaste +148%
#cheestea +146%
#nitrocoffee +101%
#cleanlabel +87%
#oatmilk +55%
#adaptogens +51%
#beetrootlatte +32%
#lavenderlatte +27%
#sparklingwater +24%
Keep Reading:
pineapple flavor wheel

Flavor Wheel – Pineapple

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE

Flavor Drop: Dragon fruit & Pear

Over the years, dragon fruit has gained popularity in Western countries. However, it is often still seen as an exotic fruit and a trendy ingredient for Instagram-worthy dishes.
READ MORE

Ingredient suppliers enhance portfolios

To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.
READ MORE