Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Consumers Say What? #DrinkTrends on Instagram

Though not all beverages are created with the same insta-appeal, we find that Instagrammers employ hashtags across beverage categories, even those that are less photogenic. We’ve been watching several hashtags as a way to track where the market is headed and wanted to share the ones that have experienced the largest percentage growth (with at least 20k mentions) in 2019. (Keep in mind, there is a lot of variation in terms of number of occurrences – e.g. #matcha has over 4.7 million incidences, whereas #beetrootlatte has just over 24k, and we recognize the growth is just one directional indicator, and not the end all for these categories and/or ingredients). Here are the top 10 growers of 2019:

 

#cbdcoffee +322%
#lesswaste +148%
#cheestea +146%
#nitrocoffee +101%
#cleanlabel +87%
#oatmilk +55%
#adaptogens +51%
#beetrootlatte +32%
#lavenderlatte +27%
#sparklingwater +24%
Keep Reading:

Fall’s Familiar Duet: Caramel Apple & Candy Corn

Fall's Seasonal Duo: Caramel Apple & Candy Corn. Beyond pumpkin, these two iconic flavors, from cozy craft to pure nostalgia, are driving sales. Win the season with Imbibe.
READ MORE

Why Do We Crave Certain Flavors?

Flavor is a complex fusion of memory, reward, biology, and culture—factors we study and apply every day when developing flavors and finished beverages for established brands.
READ MORE

#TrendSpotting: The Seasonal Flavor Renaissance

What do kiwi, eggnog, lavender, and hibiscus have in common? All are identified as flavor profiles that experience a surge in specific seasons.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.