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Tag: instagram

Insights

Colorful concoctions continue to create bold boost for beverages on social media

From black water to orange gin, the overarching trend in beverage colors is simple: young consumers want bright, bold and highly Instagrammable products.
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Consumers Say What? #DrinkTrends on Instagram

While some hashtags like #matcha surged with over 4.7 million mentions, others like #beetrootlatte showed smaller but notable growth with just over 24k mentions.
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Superfood lattes: The emerging trend to consider for your next product

Superfood lattes are gaining popularity, combining milk with health-boosting ingredients like beetroot or matcha. These colorful drinks are a hit on social media, with #beetrootlatte showing the biggest growth on Instagram at 44%.
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#Trendspotting #Instaworthy

Video: Instaworthy An #Instaworthy product or dish can have a major impact on success. Instagram has become so influential - see some of the most #instaworthy food and beverages here!
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