Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

#Trendspotting #Instaworthy

An #Instaworthy product or dish can have a major impact on success. Instagram has become so influential to the food and beverage industry that the Culinary Institute of America is introducing two new electives in food photography and food styling in 2018. Here are some of the most #Instaworthy food and beverages.

COLORS THAT POP

  The Starbucks Unicorn Frappuccino proved that a photogenic beverage impacts consumer appeal and the likelihood of a product going viral.
  The popularity of pink food and beverage thrust beverages like Rose and the Starbucks Pink Drink into the spotlight.
  The goth food movement has increased the popularity of ingredients like activated charcoal and coconut ash.

FROZEN TREATS

Milkshakes are another beverage that have proved their Instagram appeal. Some of the value in offering indulgent drinks is their shareability online. Restaurants like Sugar Factory and TGI Fridays added extravagant milkshakes to their menu and are using Instagram to entice consumers. The hashtag #freakshakes has over 83k posts on Instagram.
  Other honorable mentions include rolled ice cream, puffle cones, flower gelato, and ube and charcoal soft serve.

LATTE ART

  Coffee shops like Carrera Cafe use a Ripples Maker to print the image of your choosing in the foam of your latte.
  Superfood lattes with ingredients like beetroot, turmeric, charcoal, rose, and blue algae are beautiful and functional.

Want help developing an #Instaworthy beverage? Contact us today.

Keep Reading:

SupplySide Global 2025: Imbibe’s Innovation in Focus

For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.
READ MORE

FDA Front-of-Package Labels: Impact on Food & Beverage 

The FDA’s proposed rule would require a simplified “Nutrition Info” box on most packaged foods, rating saturated fat, sodium, and added sugars as Low, Medium, or High.
READ MORE
citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.