#Trendspotting #Instaworthy

Posted: October 25, 2017
In: Trends

An #Instaworthy product or dish can have a major impact on success. Instagram has become so influential to the food and beverage industry that the Culinary Institute of America is introducing two new electives in food photography and food styling in 2018. Here are some of the most #Instaworthy food and beverages.

COLORS THAT POP

	The Starbucks Unicorn Frappuccino proved that a photogenic beverage impacts consumer appeal and the likelihood of a product going viral.
	The popularity of pink food and beverage thrust beverages like Rose and the Starbucks Pink Drink into the spotlight.
	The goth food movement has increased the popularity of ingredients like activated charcoal and coconut ash.

FROZEN TREATS

	Milkshakes are another beverage that have proved their Instagram appeal. Some of the value in offering indulgent drinks is their shareability online. Restaurants like Sugar Factory and TGI Fridays added extravagant milkshakes to their menu and are using Instagram to entice consumers. The hashtag #freakshakes has over 83k posts on Instagram.
	Other honorable mentions include rolled ice cream, puffle cones, flower gelato, and ube and charcoal soft serve.

LATTE ART

	Coffee shops like Carrera Cafe use a Ripples Maker to print the image of your choosing in the foam of your latte.
	Superfood lattes with ingredients like beetroot, turmeric, charcoal, rose, and blue algae are beautiful and functional.

Want help developing an #Instaworthy beverage? Contact us today.

beverage, Beverage Industry, beverage trends, food and beverage photography, food photography, instagram, instaworthy, Product Development

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