Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

#Trendspotting #Instaworthy

An #Instaworthy product or dish can have a major impact on success. Instagram has become so influential to the food and beverage industry that the Culinary Institute of America is introducing two new electives in food photography and food styling in 2018. Here are some of the most #Instaworthy food and beverages.

COLORS THAT POP

  The Starbucks Unicorn Frappuccino proved that a photogenic beverage impacts consumer appeal and the likelihood of a product going viral.
  The popularity of pink food and beverage thrust beverages like Rose and the Starbucks Pink Drink into the spotlight.
  The goth food movement has increased the popularity of ingredients like activated charcoal and coconut ash.

FROZEN TREATS

Milkshakes are another beverage that have proved their Instagram appeal. Some of the value in offering indulgent drinks is their shareability online. Restaurants like Sugar Factory and TGI Fridays added extravagant milkshakes to their menu and are using Instagram to entice consumers. The hashtag #freakshakes has over 83k posts on Instagram.
  Other honorable mentions include rolled ice cream, puffle cones, flower gelato, and ube and charcoal soft serve.

LATTE ART

  Coffee shops like Carrera Cafe use a Ripples Maker to print the image of your choosing in the foam of your latte.
  Superfood lattes with ingredients like beetroot, turmeric, charcoal, rose, and blue algae are beautiful and functional.

Want help developing an #Instaworthy beverage? Contact us today.

Keep Reading:

FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.
READ MORE

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
READ MORE

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.