Colorful concoctions continue to create bold boost for beverages on social media

Posted: December 21, 2020
In: In the Media

From black water to orange gin, the overarching trend in beverage colors is simple: young consumers want bright, bold and highly Instagrammable products…

The conundrum – a need for colorful products that also use natural and sustainable colors – means beverage manufacturers need to choose colors carefully, notes US beverage development company Imbibe.

Read the full article in Beverage Daily.

color, color trends, instagram

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Colorful concoctions continue to create bold boost for beverages on social media

Keep Reading:

Masking Isn’t the Solution—It’s One Part of It

Why Natural Color Reformulation Requires More Than a Color Swap

Indulgent Flavors Are Evolving—And Consumers Are All In

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