Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

A Look at New Beverages Making a Debut in June 2018

Prepared Foods showcases new beverages including teas, beer, drinkable yogurt, kombucha and more. Packaged Facts eyes beverage trends. Imbibe identifies better-for-you beverage ingredients.

Better For You Beverages

Drink formulators embrace adaptogens for new functional formulas

Considering a new better-for-you beverage? You might try a formula featuring adaptogens, suggests Imbibe, a Niles, Ill., company that creates custom flavors, ingredients and finished beverages across all categories.

Marketing Associate Holly McHugh says consumers might not be very familiar with the term adaptogen, but they have almost definitely ingested an adaptogen throughout their lifetime. This group of herbs, plants and substances has long been commonplace in homeopathic medicines and supplements, but in the past couple of years, many are making their way into food and beverages.

In a recent trend-spotting column, McHugh identified several adaptogens for consideration.

Ashwagandha has many suggested benefits like regulating hormones and acting as an anti-inflammatory. It’s been used for thousands of years in Ayurvedic medicine, and now brands such as Blue Buddha, Rebbl Elixirs, and Naturewise are leveraging its abilities by using it in their beverages.

Read the full article on Prepared Foods.

Keep Reading:

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE

Bitter Masker developed by Imbibe for Functional Beverages

Discover NonSense BP-1 from Imbibe, a new bitter masker for highly caffeinated functional drinks that simplifies formulations by potentially replacing multiple ingredients.
READ MORE

Rethinking GRAS: A Looming Regulatory Shift for the Food Industry

Learn about the upcoming changes and important considerations surrounding the GRAS (Generally Recognized as Safe) regulatory framework.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.