The functional-beverage market is booming, and there are so many products available that consumers can pick and choose beverages that address their individual needs.

Energy, immunity, digestive health and weight loss are some of the most sought-after benefits, but there is growing demand for beverages that improve cognitive health, beauty, relaxation, sleep and athletic performance. Common functional ingredients include coffee, green tea, probiotics and protein, but as the market becomes more saturated, brands are differentiating themselves by introducing novel ingredients suggested to help consumers obtain these benefits like mushrooms, adaptogens, medium chain triglycerides (MCT) and cannabidiol (CBD).