Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

What’s next for functional beverages

Back To Insights

When discussing innovation, beverage experts frequently use the “F” word (by this, of course, I mean “function”). Everything from energy drinks to cardiovascular health beverages are available and launches of these buzzworthy beverages aren’t expected to stop any time soon. ResearchandMarkets reports the market is expected to reach US$136.5 billion globally this year and grow to $208 billion by 2024.

Hybrid functional beverages look promising for the future of function. These products contain several functional ingredients for multiple benefits such as energy drinks fortified with brain-boosting nootropics, cold-brew coffees enhanced with protein, and weight-loss elixirs with performance-enhancing free-form amino acids. The following are some of the most prominent types of hybrid beverages entering the marketplace.

Read the full article in Natural Products Insider.

 

Keep Reading:

Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
READ MORE

What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
READ MORE

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.