What’s next for functional beverages

When discussing innovation, beverage experts frequently use the “F” word (by this, of course, I mean “function”). Everything from energy drinks to cardiovascular health beverages are available and launches of these buzzworthy beverages aren’t expected to stop any time soon. ResearchandMarkets reports the market is expected to reach US$136.5 billion globally this year and grow to $208 billion by 2024.

Hybrid functional beverages look promising for the future of function. These products contain several functional ingredients for multiple benefits such as energy drinks fortified with brain-boosting nootropics, cold-brew coffees enhanced with protein, and weight-loss elixirs with performance-enhancing free-form amino acids. The following are some of the most prominent types of hybrid beverages entering the marketplace.

Read the full article in Natural Products Insider.

bcaa, energy drinks, functional beverages, hybrid beverages, protein, sports nutrition

Keep Reading:

Flavor Drop: Nectarine & Yuzu Lime

In this month’s Flavor Drop, we explore true-to-fruit flavors with Citrus undertones (Nectarine) and overtones (Yuzu Lime).

#TrendSpotting: Shifting Demand for Functional Beverages

How have functional beverage trends evolved from 2023 to 2024? Discover the shifts in consumer preferences and product innovation.

Flavor Wheel – Pineapple

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.