When discussing innovation, beverage experts frequently use the “F” word (by this, of course, I mean “function”). Everything from energy drinks to cardiovascular health beverages are available and launches of these buzzworthy beverages aren’t expected to stop any time soon. ResearchandMarkets reports the market is expected to reach US$136.5 billion globally this year and grow to $208 billion by 2024.
Hybrid functional beverages look promising for the future of function. These products contain several functional ingredients for multiple benefits such as energy drinks fortified with brain-boosting nootropics, cold-brew coffees enhanced with protein, and weight-loss elixirs with performance-enhancing free-form amino acids. The following are some of the most prominent types of hybrid beverages entering the marketplace.
Read the full article in Natural Products Insider.
