Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

What’s next for functional beverages

Back To Insights

When discussing innovation, beverage experts frequently use the “F” word (by this, of course, I mean “function”). Everything from energy drinks to cardiovascular health beverages are available and launches of these buzzworthy beverages aren’t expected to stop any time soon. ResearchandMarkets reports the market is expected to reach US$136.5 billion globally this year and grow to $208 billion by 2024.

Hybrid functional beverages look promising for the future of function. These products contain several functional ingredients for multiple benefits such as energy drinks fortified with brain-boosting nootropics, cold-brew coffees enhanced with protein, and weight-loss elixirs with performance-enhancing free-form amino acids. The following are some of the most prominent types of hybrid beverages entering the marketplace.

Read the full article in Natural Products Insider.

 

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

For many, readiness depends less on regulatory intent and more on practical realities like formulation stability, flavor impact, cost targets, or supply chain constraints. How ready is your team? Take a two-minute assessment to find out!
READ MORE

FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

The headline is clear: the FDA is actively facilitating the transition away from petroleum-based synthetic dyes. What’s less clear is what this means in practice—and how ready most teams actually are to act on it.
READ MORE

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

The market is moving beyond protein. Fiber is the next major formulation opportunity for food and beverage brands aiming to lead the gut health revolution and capture the next wave of consumer wellness.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.