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Tag: energy drinks

Insights

Functional Ingredient Guidebook – Part 2: Your Guidebook for Functional Formulations is Here!

This guidebook helps you create tasty products with in-demand ingredients like protein, probiotics, and antioxidants. Get your free copy of the Functional Ingredient Guidebook and create healthy foods consumers will love!

How to Mask Off-Notes in Fortified, Functional, and Other Better-For-You Food and Beverages with Imbibe

Consumers’ interest in healthier lifestyles is driving trends in fortified and functional foods with less sugar, but these can have off-flavors. Flavor masking involves adding ingredients like sweetness or salt to mask bitterness, tailored specifically to different formulations.

Imbibe Shares Insight into Differentiation in the Energy Drink Space

The energy products market is increasingly driven by shared values, personal health, and sustainability. While established brands dominate, startups like Ghost are making waves, with Ghost seeing a 1,505% increase in sales (IRI, 2022).

Imbibe Can Support Your Plant-based, Upcycled & Frozen Dessert Product Development – Expo West 2022 Trends Part 2

Expo West 2022 showcased trends like plant-powered energy drinks, upcycled ingredients, and innovative frozen desserts. Brands are exploring sustainable practices and functional benefits, from Oca's cassava root-powered energy drinks to The Supplant Co.'s upcycled chocolate bars.

2022 Trends Part 2 – Cannabis, Getting Frisky, and Robotic Intel (AI)

With cannabis legalization expanding, expect a surge in THC and CBD-infused products. Cann's sparkling RTD, backed by celebrities, leads the trend.

#Trendspotting: 2022 Food & Beverage Trends Part 1

NoLo drinks surge post-"Dry January", with sales up 33% in 2021. Blake Lively's Betty Buzz offers sophisticated, alcohol-free mixers. Sober bars rise in popularity.

What’s next for functional beverages

The beverage industry is abuzz with functional innovations, driving the market to an estimated $136.5 billion this year, projected to hit $208 billion by 2024.

Beverage Trends Abound at Natural Products Expo West

This year's Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.

Functional beverage makers promoting wider range of health effects

The functional beverage market is diversifying beyond energy and digestion, embracing trends in sleep, immune support, and cognition.

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