Functional beverage makers promoting wider range of health effects

Posted: October 22, 2018
In: In the Media

KANSAS CITY — The market for functional beverages is expanding. Energy and digestive health remain two of the leading category trends, but inroads are being made in such categories as sleep, immune support and cognition.

“Health and wellness is important to many consumers, and information about how to achieve a healthier lifestyle is more accessible than ever, thanks to the internet and social media,” said Holly McHugh, marketing associate with Imbibe, Inc., Niles, Ill. “Increased awareness about the impact of what you put in your body on overall wellness has resulted in a plethora of food and beverages targeted toward personal lifestyle goals.

Read the full article on Food Business News.

beverage, beverage development, Beverage Industry, energy drinks, functional beverages, sleep beverages

Keep Reading:

Clear Protein Is Booming. Is Your Portfolio Keeping Up?

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.

The Case for Sweet Heat and Layered Flavor

Hot honey, one of the clearest examples of a sweet base carrying real heat, has grown 197% on U.S. restaurant menus over the past four years. Consumers are not choosing between bold and balanced. They are asking for both.

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

SupplySide Global will be here before you know it, and we're putting the finishing touches on what you'll get to taste, see, and dig into at Booth 2045.