KANSAS CITY — The market for functional beverages is expanding. Energy and digestive health remain two of the leading category trends, but inroads are being made in such categories as sleep, immune support and cognition.
“Health and wellness is important to many consumers, and information about how to achieve a healthier lifestyle is more accessible than ever, thanks to the internet and social media,” said Holly McHugh, marketing associate with Imbibe, Inc., Niles, Ill. “Increased awareness about the impact of what you put in your body on overall wellness has resulted in a plethora of food and beverages targeted toward personal lifestyle goals.
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