Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Beverage Trends Abound at Natural Products Expo West

This year’s Natural Products Expo West drew a record-setting 86,000 attendees and more than 3,600 exhibiting companies this March at California’s Anaheim Convention Center.

Those attendees included executives from Imbibe, a third-party beverage formulation and commercialization company based in Niles, Ill. Following are new beverage observations from Imbibe trend spotters.

Tea & Coffee

Several brands including HopLark, Teatulia, and Up to Good showcased sparkling tea beverages, though Teatulia calls their sparkling beverage “tea soda.” It is sweetened with cane sugar and includes flavors like lavender, cucumber and pineapple.

Purple, silver needle tea, and cascara were some of the novel teas on the show floor. Purple and silver needle tea come from Africa and support local farming communities. All three are suggested to be high in antioxidants.

Read the full article in Prepared Foods.

Keep Reading:

FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.
READ MORE

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
READ MORE

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.