Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

Beverage Trends Abound at Natural Products Expo West

This year’s Natural Products Expo West drew a record-setting 86,000 attendees and more than 3,600 exhibiting companies this March at California’s Anaheim Convention Center. Those attendees [...]

Cognitive health, energy ingredients drive usage upswing

The brain game Second to heart disease, cognition issues are top of mind among U.S. adults. Citing data from the Natural Marketing Institute, Holly McHugh, marketing associate for Niles, [...]

Superfruits & Functional Benefit Beverages

When we talk about beverage trends in terms of product development opportunities, we of course have to consider what’s happening in the world on a macro-level. We can’t develop successful new [...]