Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Cognitive health, energy ingredients drive usage upswing

The brain game

Second to heart disease, cognition issues are top of mind among U.S. adults. Citing data from the Natural Marketing Institute, Holly McHugh, marketing associate for Niles, Ill.-based Imbibe, notes the importance of cognitive health has risen sharply, growing from 61 percent in 2005 to 74 percent in 2017.

“Cognitive health beverages are an emerging category that has a lot of potential,” McHugh says. “In addition to giving consumers a boost to help with day-to-day productivity, they’re suggested to help maintain or improve cognitive function over time.”

In the market, Synapse and FocusAid are among the products that might aid with cognitive function and improve energy, McHugh says.

Read the full article on Beverage Industry.

Keep Reading:

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look
READ MORE
pineapple jalapeno margarita

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.
READ MORE

Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
READ MORE