Cognitive health, energy ingredients drive usage upswing

Posted: February 14, 2019
In: In the Media

The brain game

Second to heart disease, cognition issues are top of mind among U.S. adults. Citing data from the Natural Marketing Institute, Holly McHugh, marketing associate for Niles, Ill.-based Imbibe, notes the importance of cognitive health has risen sharply, growing from 61 percent in 2005 to 74 percent in 2017.

“Cognitive health beverages are an emerging category that has a lot of potential,” McHugh says. “In addition to giving consumers a boost to help with day-to-day productivity, they’re suggested to help maintain or improve cognitive function over time.”

In the market, Synapse and FocusAid are among the products that might aid with cognitive function and improve energy, McHugh says.

Read the full article on Beverage Industry.

beverage, Beverage Industry, cognitive function, cognitive health, focus, memory

Keep Reading:

Next wave of RTD coffee: Less sugar, more function

“At Imbibe, we often talk about little luxuries and indulgence… and how these concepts shift based on context and individual preferences. “When it comes to ready-to-drink (RTD) coffee, one person’s idea of indulgence might be the rich taste of whole...

Flavor Matching: A Tool for Smarter Innovation

We replicate both the sensory profile and functional performance of an existing flavor so it delivers an equivalent experience in your finished product.

Imbibe Expands Taste Modulation Platform

Imbibe expands its SweetSense® line, delivering advanced taste modulation solutions to help brands overcome off-notes, enhance sweetness, and achieve clean label goals.