Cognitive health, energy ingredients drive usage upswing

Posted: February 14, 2019
In: In the Media

The brain game

Second to heart disease, cognition issues are top of mind among U.S. adults. Citing data from the Natural Marketing Institute, Holly McHugh, marketing associate for Niles, Ill.-based Imbibe, notes the importance of cognitive health has risen sharply, growing from 61 percent in 2005 to 74 percent in 2017.

“Cognitive health beverages are an emerging category that has a lot of potential,” McHugh says. “In addition to giving consumers a boost to help with day-to-day productivity, they’re suggested to help maintain or improve cognitive function over time.”

In the market, Synapse and FocusAid are among the products that might aid with cognitive function and improve energy, McHugh says.

Read the full article on Beverage Industry.

beverage, Beverage Industry, cognitive function, cognitive health, focus, memory

Keep Reading:

FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.