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Tag: cognitive function

Insights

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.

Consumers have cognitive health on the mind

Consumers are increasingly interested in beverages that improve focus and mental clarity. This trend is driven by a desire to manage daily tasks and a growing concern about cognitive health.

Cognitive health, energy ingredients drive usage upswing

Cognitive health beverages are gaining traction due to increasing concerns about cognition. Data from the Natural Marketing Institute shows rising importance, with 74% of U.S. adults prioritizing cognitive health in 2017, up from 61% in 2005.

Branding for Cognitive Health: A Benefit in High Demand

Cognitive health is a growing beverage trend with consumers seeking focus, memory, or general brain support. Common ingredients include DHA, Citicoline, Matcha, and Ginkgo Biloba, but regulations vary depending on the ingredient and desired claims.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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