As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

Individuals are challenged daily to balance work, home and recreation, which is why it’s normal to feel distracted, unmotivated or too tired to concentrate at times. Many consumers wish to [...]

The brain game Second to heart disease, cognition issues are top of mind among U.S. adults. Citing data from the Natural Marketing Institute, Holly McHugh, marketing associate for Niles, [...]

In a recent survey by Beverage Industry magazine, industry professionals reported that cognitive health was a hot beverage trend in 2016, with 66% of consumers putting as much importance on a [...]