Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Functional Ingredients to Watch

Cascara is made from the dried skins of the coffee cherry that may have previously been discarded. It earns its appeal for a variety of reasons, including flavor, function and sustainability. Cascara is a natural source of caffeine and is thought to aid with insomnia, liver and digestive health.

Activated charcoal is found in products like superfood lattes, juices, ice cream and pizza. It’s ultra-absorbent and can absorb everything that hits your digestive tract, which can be very detoxifying.

Collagen supports the enhancement of hair, skin and nails, and several products featuring the ingredient are hitting the market.

Medium chain triglycerides (MCT) are naturally found in coconut oil. Proponents say it helps our bodies convert energy into carbs faster because it’s easier to digest. It’s prevalent in sports nutrition products, but is also being found in other types of beverages like coffee and creamers.

Ashwagandha is an adaptogen that helps our body adapt to stressful situations by lowering our cortisol levels.

Curcumin is the main active ingredient in turmeric and is recognized for its anti-inflammatory properties. It can be found in beverages with turmeric like a golden milk latte, or as an extracted ingredient in innovative beverages like ARYA, a curcumin-infused sparkling water.

Reishi is rich in antioxidants, and is associated with stimulating the immune system. You can find it in products like REBBL Elixirs and Four Sigmatic Mushroom Coffee Mix, but expect Reishi to be used in other beverage categories down the line.

Chaga is suggested to support GI health and improve cholesterol levels. This superfood is typically found in coffee or tea products like Four Sigmatic Mushroom Coffee Mix.

Lavender supports stress relief, and the distinct floral flavor is already used in teas, lemonades and cocktails.

Elderflower has anti-inflammatory properties. It has been a popular liqueur flavor for years, but expect to see this ingredient in other beverage types like teas, juices and sparkling waters.

Keep Reading:

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.
READ MORE

Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.
READ MORE

Candy-inspired Flavors are Reshaping Functional Beverages

There's a reason blue raspberry still stops people in their tracks. And the ability to drop a consumer back into one of those moments turns out to be one of the most powerful tools a brand has right now.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.