At Flavorcon 2017, trends and perspective on RTD beverages were among the main topics discussed during the 2.5-day event.

Flavor experts and market researcher examined the RTD beverage market, citing its struggles, trends and areas of growth. Though each presenter brought their unique perspective, common topics such as health in beverages, global economic shifts and beverage flavors were discussed.

“Consumers are demanding products that really help address all their health and wellness needs, while on the go,” said Ilana Orlofsky, marketing manager for Imbibe. “Convenience is really the number one driver.”

Check out the full article in Perfumer & Flavorist.