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Tag: mocktails

Insights

Beverages that boost spirits

Canned cocktails are booming as people stay home. These drinks offer convenience, lower calories/sugar/alcohol, and a taste of the bar at home. “In wake of COVID-19, many consumers are unable to experience premium cocktails at bars and restaurants."
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Highlights from Imbibe’s 2020 beverage trend predictions

Imbibe has released its trend predictions for 2020, emphasizing health and wellness. Imbibe highlights the expansion of wellness to encompass emotional health, driving innovation in beverages.
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Imbibe Announces Top 10 Beverage Trend Predictions for 2020

Imbibe's 2020 U.S. beverage trend predictions focus on health and wellness, merging with experience-culture and economic factors. Natural flavors from superfruits and nostalgic tastes like s’mores will dominate better-for-you beverages.
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mocktails

Category Spotlight: Mocktails

Health trends are fueling a surge in non-alcoholic drinks. Consumers still crave the taste and social aspects of cocktails, leading to more mocktail options at restaurants and from brands.
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Mocktails and More

Brands are mixing meal occasions and flavors, like Dunkin Donuts' donut breakfast sandwich. The trend extends to mocktail beverages, such as Argo Tea's "Mojitea" and Rockstar's pina colada energy drink.
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