Category Spotlight: Mocktails

Posted: February 19, 2018
In: Trends

With health and wellness as a top priority, there’s an increase of consumers that are choosing to go alcohol-free. Just because a consumer may be focused on reducing their alcohol intake, however, doesn’t mean that they don’t still appreciate both the experience of catching up with someone over a delicious drink, and/or the flavors associated with traditional cocktails. In addition to the increase of menus featuring non-alcoholic libations (after all, 42% professional chefs reported that mocktails would be a leading menu trend for 2017), brands are following suit with RTDs. The growing interest in alcohol-free is also contributing to cocktail inspired flavors across categories. Here’s a brief mocktail market landscape:

Instead of cocktails:

Cocktail flavored:

Better-for-you mixers (mix with sparkling water to keep these drinks non-alcoholic):

Considering a mocktail or cocktail inspired flavor for your next beverage product? Whenever you’re ready, we’re here to help you innovate: thedrinktank@imbibeinc.com.

alcoholic beverages, better for you, beverage, beverage trends, cocktails, flavor, healthier, imbibe, mocktails

Keep Reading:

Why Culture Should Be One of Your Key Ingredients

Just as a winning formula is more than the sum of its parts, our culture is an intentional blend of qualities that fuels our ability to solve complex formulation challenges, unlock whitespace innovation, and accelerate speed to market.

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.

Energy Drinks in Esports: The Next Wave

Crafting energy drinks for the esports and gaming audience demands precision. Imbibe's Adam Johnson explains it's more than just caffeine; it's about designing with intention to meet gamers' unique needs.