Healthy Libations 2.0

The better-for-you beverage trend is expanding into alcohol. Though alcohol is not typically associated with health and wellness, it may not come as a surprise that more healthful bar options and [...]

The Kombucha Boom

Many of us spend our careers trying to predict trends and consumer behavior. With time, experience, and access to historical sales data, many of us are able to hone our skills which help inform [...]

Trending Flavors in Alcohol

Alcoholic beverages make up more than half of the revenue generated by beverages in the U.S. While beer still has the market share in the alcoholic beverage segment (with 47%), spirits sales grew [...]