Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Trending Flavors in Alcohol

Alcoholic beverages make up more than half of the revenue generated by beverages in the U.S. While beer still has the market share in the alcoholic beverage segment (with 47%), spirits sales grew 4.5% in 2016. This can largely be attributed to the frequent innovation with cocktails and increased interest in mixology in general. In addition to spirits being utilized more, Datassential has identified several flavors and ingredients trending on cocktail menus. Check out the top 10 below:

Flavor/Ingredient 4 Year Menu Growth
Cold Brew +2748%
Ancho Pepper +1436%
Horchata +562%
Salted Caramel +440%
Demerara +393%
Sriracha +332%
Jam +295%
Cardamom +270%
Rosewater +263%
Bramble +245%

 

Here are a few cocktails we found that incorporate these increasingly popular ingredients:

Sable, Chicago
After DarkCardamaro, Dark Matter cold brew, vanilla, Fever Tree Indian tonic

La Contenta, New York
El Easy Rider – milagro tequila + ancho reyes + grapefruit juice + peychaud’s bitters

Beachbum Berry’s Latitude 29, New Orleans
Latitude 29 – Eight-year Demerara rum, passion fruit purée, our own Madagascar vanilla syrup, orange, pineapple and lemon $11

Redbird, Los Angeles
Turkish Delight – zu bison grass vodka, giffard black rose liqueur, lemon, cocchi rosa aperitif, rose water, bitter lemon soda

Marliave, Boston
Taking a Fall – Sinclair did for the Teapot Dome Scandal: Barsol Pisco, Lemon, Ginger, Cardamon

 

Keep Reading:

Functional Energy Beverages Show No Signs of Slowing in 2025

The high volume of projects in our lab centered on hydration, energy, protein, and coffee confirms the current consumer trend: energy and other functional benefits are driving market interest and innovation.
READ MORE

Flavor Drop for Luck: Irish Cream & Marshmallow Cereal

Irish Cream and Marshmallow Cereal: Timeless flavors for St. Patrick's Day and beyond.
READ MORE
chocolate

Navigating the Cocoa Crisis: Alternative Solutions

Are you feeling the cocoa crisis? Imbibe's technical team and flavor chemists can help.
READ MORE