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Flavors
Flavors
Flavor Innovation
Taste Modulation
Full Product Development
Finished Products
About Imbibe
About Imbibe
Careers
Our Campus
Events
Media Kit
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Connect
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Tag: cold brew coffee
Insights
Imbibe Shares Expertise to Develop New Products with Familiar Brands through Collaboration
Consumers embrace brand collabs, with 71% supporting this trend. Examples include Coca-Cola's partnership with Constellation Brands for Fresca Mixed and with Molson Coors for Topo Chico Hard Seltzer and Simply Spiked Lemonade.
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Trending Flavors in Alcohol
Despite beer's dominance, spirits are growing in the US beverage market (4.5% growth in 2016) due to a rise in creative cocktails and consumer interest in mixology.
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Trendspotting: On Draft: Nitro-Infused Beverages
Guinness pioneered nitrogen-infused beers, but now craft brewers are adopting nitrogen to enhance stouts and ales. Ball Corporation's Ball's Widget Inside™ can, designed for RTD nitrogen-infused beverages, caters to the 95% of beer drinkers who appreciate this innovation.
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Drink Like A Pro
At Imbibe, we excel in beverage development, staying abreast of global trends. Chicago's dynamic food scene inspires us, fueling our guide to 9 recommended coffee shops. Explore Chicago's coffee culture with us.
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