Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Tag: alcohol

Insights

Flavor Drop: Lemongrass & Tangerine

Lemongrass, a citrusy global twist, is trending! 36% of Americans are curious. It shines in coconut drinks and pairs well with ginger, lime, and mint. Tangerines are a delightful citrus immune booster!

Flavor Drop: Limoncello & Spiced Peach

Limoncello: This bright citrus liqueur is a modern take on lemon and is Imbibe's top seller. Social media buzz is growing, with views on TikTok exceeding 82 million!

Flavor Drop: Peanut Butter Whiskey & Black Currant Lime

Peanut Butter Whiskey, like Skrewball's, has exploded in popularity, boosting flavored whiskey sales by nearly 15%. This combination is a hit with consumers. Black Currant, a tangy berry with hints of grape, is another trending flavor.

Flavor Drop: Fauxgroni Sbagliato & Persimmon

Thanks to a viral TikTok video, searches for it spiked 501% the Negroni Sbagliato in a week. The original Negroni is also hot, with global searches up 21.5% in 2022.

Trendy RTD Cocktails: Flavor Development Experts

Imbibe introduces recent TTB-approved flavors, including Passion Fruit and Strawberry Daiquiri, catering to both alcoholic and non-alcoholic beverages. Imbibe's expertise extends to hard seltzers and zero-proof spirits, supported by R&D and taste modulation.

Food and beverage trends to watch for in 2021

In 2021, the lasting impact of the COVID-19 pandemic will drive food and beverage trends. Health and wellness, safety, and value will be paramount. Consumers will prioritize physical and emotional well-being.

Consumers Turn to Beverages to Boost Mind & Body

Imbibe released its top five U.S. beverage trend predictions for 2021. According to Imbibe, the number one driver of food and beverage trends will be COVID-19.

Imbibe releases its top 5 beverage trend predictions for 2021

This beverage industry forecast predicts people will seek healthy, unique drinks in 2021 due to the pandemic. It highlights trends like functional beverages and private label to address these needs.

Beverages that boost spirits

Canned cocktails are booming as people stay home. These drinks offer convenience, lower calories/sugar/alcohol, and a taste of the bar at home. “In wake of COVID-19, many consumers are unable to experience premium cocktails at bars and restaurants."

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2025 Imbibe All Rights Reserved.