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Imbibe releases its top 5 beverage trend predictions for 2021

Imbibe (Niles, IL) released its top five U.S. beverage trend predictions for 2021. According to Imbibe, the number one driver of food and beverage trends in 2021 will be COVID-19, with products that promote health and wellness, escapism, and value in the spotlight, as they products offer relief from the stress and challenges consumers are facing amid the pandemic.

Read the full article in Nutritional Outlook.

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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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