Despite the plateau of products with immunity ingredients, products that support this particular need start are still fruitful. Consumers are looking for blends of ingredients that will help [...]

Functional beverages containing probiotics trend upwards The global pandemic has fostered greater interest in health and wellness, and experts laud social media as playing a big role in educating [...]

First coined in 1913, the often quoted idiom “an apple a day keeps the doctor away” reminds consumers to eat healthy and to think about their food and beverage choices. After overindulging over [...]

Much of the healthy drinks market saw extended growth since the start of the COVID-19 pandemic as a result of growing consumer interest in health and immunity. Consumers are now prioritizing [...]

Immune support has been on the public radar a lot lately—for reasons that, at this point, are so obvious as not to need restating. But what’s impossible to understate is the extent to which [...]