Today’s new drinks need to do more to connect with consumers on multiple levels. Don’t look now but things are getting personal(ized) in the beverage market. A look at new product trends makes it [...]

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations. Learn what functionals were [...]

Angela Skubal, a Senior Scientist at Imbibe, has been able to support the development of many functional food and beverage products during her time in the industry. Recently, she took part in the [...]

Despite the plateau of products with immunity ingredients, products that support this particular need start are still fruitful. Consumers are looking for blends of ingredients that will help [...]

Functional beverages containing probiotics trend upwards The global pandemic has fostered greater interest in health and wellness, and experts laud social media as playing a big role in educating [...]

First coined in 1913, the often quoted idiom “an apple a day keeps the doctor away” reminds consumers to eat healthy and to think about their food and beverage choices. After overindulging over [...]