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Tag: immunity

Insights

Beverage: Fuel for Function – Imbibe Explains How the Beverage Market is Getting Personal(ized)

Consumers crave personalized drinks that address their specific needs, like gut health for mood and focus. Brands are responding with a wave of functional beverages targeting sleep, stress, memory, and more.

Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations.

Formulating with Immunity Ingredients – Not Immune to Roadblocks

Angela Skubal of Imbibe enhances functional food and beverage products, focusing on immune-boosting ingredients. She tackles taste and stability challenges using NonSense® maskers.

Intel on Immunity: Imbibe Speaks on Current Trends, Formulation Challenges, and More

Consumers seek tasty options with immune-boosting ingredients, including citrus flavors. Interest spiked during the pandemic, leaving room for innovation, especially in gut health products, considering the strong connection between gut health and immunity.

Focusing on gut health may help with overall wellness and increased libido

Social media, particularly TikTok and Instagram, boosts interest in probiotics with over 107 million views on TikTok and 30% growth of #probiotics on Instagram. This trend aligns with a 30.6% increase in probiotic consumption over five years.

Imbibe names energy, immunity, and gut health as top benefits grabbing consumer attention

Erin Costello of Imbibe notes diverse interpretations of health amid the pandemic. Focus shifts to immunity, gut health, and energy, driving growth in fortification across beverage categories.

Bright future for beverages? Why functional drinks are likely to grow post-pandemic

Immunity-supporting drinks lead the trend, with 46% of consumers interested. Expect diverse functions and convenience to drive future innovations, says Imbibe's Erin Costello.

Food and drink: What’s on the menu for immune support?

Consumers increasingly prioritize immune support through supplements, whole foods, and functional beverages. Brands, like Cargill Health Technologies, are innovating with effective and appealing immune-boosting ingredients in food and drink.

#Trendspotting: Energy Edition

Imbibe introduces Ingredients by Imbibe, offering high-performing solutions like The Senses for taste modulation and Pre/Sense Stevia.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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