Imbibe (Niles, IL) released its top five U.S. beverage trend predictions for 2021. According to Imbibe, the number one driver of food and beverage trends in 2021 will be COVID-19, with products [...]

Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe. The Chicago-based beverage development company’s trend predictions are [...]

The bottled water category was enjoying a decade-long streak of increasing sales. Diet soft drinks were making a comeback. Then COVID-19 struck, leaving the beverage industry wondering how long [...]

Today’s consumers are more educated than ever before. They want to know what ingredients are used in their products and where those ingredients are coming from. They want products that not only [...]