Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Focusing on gut health may help with overall wellness and increased libido

probiotics

Functional beverages containing probiotics trend upwards

The global pandemic has fostered greater interest in health and wellness, and experts laud social media as playing a big role in educating consumers and showcasing a variety of dietary supplements and other products that deliver functional benefits.

“On TikTok, the hashtag for probiotics touts over 107 million views alone, not including views on varied hashtags,” explains Erin Costello, communications and events associate at Niles, Ill.-based Imbibe. “While many of the short-form videos include DIY recipes for probiotic beverages, this gave opportunity for brands to have an inside look at what consumers are looking for from their products and a place to add sponsored posts and advertisements while people were spending their time at home on their phones. We’ve also seen 30% growth of #probiotics on Instagram, between August 2020 and January 2022.”

Sayantan Paul, senior food scientist for Minneapolis-based Spoonshot, concurs that social media is contributing to consumer interest in probiotics, which has grown by 30.6% in the past five years.

Read the full article on Beverage Industry.

 

Keep Reading:

Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
READ MORE
flavor drop - butterscotch and lemon cookie

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.
READ MORE

Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE