#Trendspotting: Energy Edition

Coffee + Tea or Cofftea: a new Beverage Segment?

With the new industry standard necessitating the hybridization of beverage categories and functional benefits (e.g. tea infused sparkling water, juice + soda, juice + water, energy + metabolism [...]

Function: Energy

Retail sales of energy drinks are expected to reach $16.1 billion by 2019. Red Bull remains the leader in dollars with nearly $3 billion in sales (according to IRI), though the category continues [...]

Functional Ingredients

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