Coffee + Tea or Cofftea: a new Beverage Segment?
With the new industry standard necessitating the hybridization of beverage categories and functional benefits (e.g. tea infused sparkling water, juice + soda, juice + water, energy + metabolism [...]
Function: Energy
Retail sales of energy drinks are expected to reach $16.1 billion by 2019. Red Bull remains the leader in dollars with nearly $3 billion in sales (according to IRI), though the category continues [...]
Powdered Drinks by Imbibe
Success in powdered beverages requires effectively blending innovation and formulation capability with efficient manufacturing and economies of scale. Imbibe provides customers with a wide range [...]