Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe names energy, immunity, and gut health as top benefits grabbing consumer attention

BI press page

First coined in 1913, the often quoted idiom “an apple a day keeps the doctor away” reminds consumers to eat healthy and to think about their food and beverage choices.

After overindulging over the holidays, many consumers are hitting the reset button and striking a new chord when it comes to health and wellness.

Yet, Erin Costello, communications and events associate for Niles, Ill.-based Imbibe, points out that the idea of health and wellness differs from person to person even amid an ongoing 18-month-plus global pandemic, which brought immunity to the forefront of consumers’ minds.

“Demands are beginning to shift toward focusing on different parts of health. The idea of health and wellness … is driving market expansion especially in the NoLo (no and low alcohol beverages), but overall fortification has increased across all beverage categories,” Costello says. “Energy, immunity, and gut health picked up over other functions.

“Poppi’s sparkling prebiotic soda contains apple cider vinegar, and claims to support gut health and immunity, while also catering to the movement toward reduced sugar in our diets,” she continues. “This brand became wildly popular throughout the pandemic putting Poppi in the No. 1 spot in the functional soda category, based on four-week data from SPINS ending June 13, 2021.”

Read the full article on Beverage Industry.

 

Keep Reading:
pineapple flavor wheel

Flavor Wheel – Pineapple

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE

Flavor Drop: Dragon fruit & Pear

Over the years, dragon fruit has gained popularity in Western countries. However, it is often still seen as an exotic fruit and a trendy ingredient for Instagram-worthy dishes.
READ MORE

Ingredient suppliers enhance portfolios

To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.
READ MORE