Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe names energy, immunity, and gut health as top benefits grabbing consumer attention

BI press page

First coined in 1913, the often quoted idiom “an apple a day keeps the doctor away” reminds consumers to eat healthy and to think about their food and beverage choices.

After overindulging over the holidays, many consumers are hitting the reset button and striking a new chord when it comes to health and wellness.

Yet, Erin Costello, communications and events associate for Niles, Ill.-based Imbibe, points out that the idea of health and wellness differs from person to person even amid an ongoing 18-month-plus global pandemic, which brought immunity to the forefront of consumers’ minds.

“Demands are beginning to shift toward focusing on different parts of health. The idea of health and wellness … is driving market expansion especially in the NoLo (no and low alcohol beverages), but overall fortification has increased across all beverage categories,” Costello says. “Energy, immunity, and gut health picked up over other functions.

“Poppi’s sparkling prebiotic soda contains apple cider vinegar, and claims to support gut health and immunity, while also catering to the movement toward reduced sugar in our diets,” she continues. “This brand became wildly popular throughout the pandemic putting Poppi in the No. 1 spot in the functional soda category, based on four-week data from SPINS ending June 13, 2021.”

Read the full article on Beverage Industry.

Keep Reading:

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE

How Tariffs Are Reshaping Your Food & Beverage Production in 2025 

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.
READ MORE

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.