Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Food and drink: What’s on the menu for immune support?

figure image

Immune support has been on the public radar a lot lately—for reasons that, at this point, are so obvious as not to need restating.

But what’s impossible to understate is the extent to which consumers, keen on toughening their inner defenses, have responded either by drafting immune-boosting supplements into the fight against emerging threats, or by seeking safe harbor in the antioxidant protection of whole fruits and vegetables.

…Or, in the case of a growing battalion, by earmarking a portion of their health-defense budgets for accumulating an arsenal of functional foods and beverages strategically formulated to strengthen immunity.

The entire health and wellness industry could gain from their efforts, wagers Cashtyn Lovan, marketing manager, Cargill Health Technologies (Ankeny, IA). As she points out, “It’s not so much that consumers are turning away from supplements,” she says, “as that they’re now expecting more from their food and beverage choices, too.”

And with brands recruiting promising immune-support ingredients into applications as appealing as they are effective, consumers are finding their expectations being met.

Read the full article on Nutritional Outlook.

 

Keep Reading:

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).
READ MORE

Imbibe Develops Pea Protein Masker

Imbibe has developed the NonSense Pea Protein Masker, an ingredient that may be used to mask the off-flavor notes associated with pea protein.
READ MORE

Flavor Drop: English Toffee & Strawberry Basil

Strawberry Basil, a marriage of sweet and savory, has emerged as a trend in the food and beverage industry. Toffee, a confectionary classic, is experiencing a resurgence in popularity.
READ MORE