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Tag: nutritional outlook

Insights

Consumers embrace coffee drinks as platforms for functional nutrition

Besides dessert-like coffees, health-oriented coffees are gaining traction, leveraging coffee’s wellness potential. "Consumers are open to coffee as a platform for enhancing wellness," says Ilana Orlofsky from Imbibe.
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Food and drink: What’s on the menu for immune support?

Consumers increasingly prioritize immune support through supplements, whole foods, and functional beverages. Brands, like Cargill Health Technologies, are innovating with effective and appealing immune-boosting ingredients in food and drink.
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Bubbling Up: The sparkling water category is growing, particularly for functional beverage applications

As summer nears, sparkling water gains popularity for its refreshing appeal. Imbibe's Ilana Orlofsky credits marketers for rebranding seltzer to "sparkling," lending it sophistication. Brands position themselves as trendy and Instagram-worthy, driving sustained growth in the category.
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What could impact the sports drinks category in 2021?

The sports drinks industry has seen unexpected shifts due to COVID-19, with gym closures offset by strong activity in other channels. Trends like online sales and home workouts may continue.
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