The Trend: Global-Inspired
The Flavor: Lemongrass
Lemongrass adds a modern and global twist to products across many categories. In a 2021 survey, 36% of Americans said they are open to trying lemongrass-flavored foods.1 By transporting your taste buds to exotic landscapes, its versatility allows it to harmonize with a variety of flavor profiles including Ginger, Lime, and Mint – infusing a bright and uplifting essence that leaves a lasting impression on your palate. Lemongrass was also named as an up-and-coming flavor in the water/cold and dairy/hot categories in beverages.2
| Perfect Pairings from our Flavorists | ||
|---|---|---|
 Lime |
 Mint |
 Ginger |
The Trend: Immunity Boosting
The Flavor: Tangerine
Tangerine lends a delightful citrusy essence that awakens the senses. Citrus, as an evergreen flavor, remains popular among consumers for its timeless appeal and inherent health halo, as these fruits are often associated with being rich sources of vitamin C and antioxidants. Google searches for Tangerine grew by 30% from Q1 to Q2 in 2023.3 Named as one of the 20 fastest-growing flavors in 2022 in the US sweet category, the bright orange color and fragrant aroma of this fruit further enhance its appeal, making it a favorite flavor choice for those seeking a lively and uplifting culinary adventure.2
Tasting notes from our Flavorists: juicy, sweet, and slightly tangy
| Perfect Pairings from our Flavorists | ||
|---|---|---|
 Pineapple |
 Cranberry |
 Lemon |
- Study Finds, 2022.
- Kerry, 2023.
- Imbibe Proprietary Keyword Database.
