Flavor Drop: Lemongrass & Tangerine

Posted: July 20, 2023
In: Trends

The Trend: Global-Inspired

The Flavor: Lemongrass

Lemongrass adds a modern and global twist to products across many categories. In a 2021 survey, 36% of Americans said they are open to trying lemongrass-flavored foods.¹ By transporting your taste buds to exotic landscapes, its versatility allows it to harmonize with a variety of flavor profiles including Ginger, Lime, and Mint – infusing a bright and uplifting essence that leaves a lasting impression on your palate. Lemongrass was also named as an up-and-coming flavor in the water/cold and dairy/hot categories in beverages.²

Tasting notes from our Flavorists: citrusy zest, herbaceous freshness, and delicate floral undertones

Lemongrass-inspired market products:

Perfect Pairings from our Flavorists
Lime	Mint	Ginger

The Trend: Immunity Boosting

The Flavor: Tangerine

Tangerine lends a delightful citrusy essence that awakens the senses. Citrus, as an evergreen flavor, remains popular among consumers for its timeless appeal and inherent health halo, as these fruits are often associated with being rich sources of vitamin C and antioxidants. Google searches for Tangerine grew by 30% from Q1 to Q2 in 2023.³ Named as one of the 20 fastest-growing flavors in 2022 in the US sweet category, the bright orange color and fragrant aroma of this fruit further enhance its appeal, making it a favorite flavor choice for those seeking a lively and uplifting culinary adventure.²

Tasting notes from our Flavorists: juicy, sweet, and slightly tangy

Tangerine-inspired Products:

Perfect Pairings from our Flavorists
Pineapple	Cranberry	Lemon

To request flavors, whether from this drop or any of the 20k flavors in our extensive library, simply click the button at the bottom of the page or email marketing@imbibeinc.com. And if you’re seeking further inspiration, don’t forget to explore our previous Drops for a plethora of inspiring ideas.