This Flavor Drop is forecasting two taste profiles that are sure to delight consumers. Follow the button at the bottom of this page or email marketing@imbibeinc.com  to request flavors – from [...]

Every Flavor Drop highlights new flavors backed up by market data, consumer trends, and our visibility into what has yet to make it to market (but is in process in the lab). Email [...]

Some trends seem like they pop up out of nowhere, but our expertise is seeing them come from months or even years away. Our perspective comes from a mix of data, market research, and activity [...]

In the Beach Boys’ tropical-inspired hit “Kokomo,” the song’s lyrics extol the virtues of a “tropical drink melting in your hand” and “falling in love to [...]