The Trend: Global-Inspired  The Flavor: Lemongrass Lemongrass adds a modern and global twist to products across many categories. In a 2021 survey, 36% of Americans said they are open to trying [...]

This Flavor Drop is forecasting two taste profiles that are sure to delight consumers. Follow the button at the bottom of this page or email marketing@imbibeinc.com  to request flavors – from [...]

Every Flavor Drop highlights new flavors backed up by market data, consumer trends, and our visibility into what has yet to make it to market (but is in process in the lab). Email [...]

Some trends seem like they pop up out of nowhere, but our expertise is seeing them come from months or even years away. Our perspective comes from a mix of data, market research, and activity [...]

According to Merriam-Webster, a botanical is a substance derived from a plant used as “medicinal preparation or a flavoring agent. that is especially common in skin and hair products. [...]

ICYM the first part of this article, it included an overview of some of the most pervasive flavor trends currently on the market (you can read up on true to fruit, botanicals and fantasy flavors [...]