Some trends seem like they pop up out of nowhere, but our expertise is seeing them come from months or even years away. Our perspective comes from a mix of data, market research, and activity [...]

According to Merriam-Webster, a botanical is a substance derived from a plant used as “medicinal preparation or a flavoring agent. that is especially common in skin and hair products. [...]

ICYM the first part of this article, it included an overview of some of the most pervasive flavor trends currently on the market (you can read up on true to fruit, botanicals and fantasy flavors [...]