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Personalization among top 2020 beverage trends

Posted: December 9, 2019
In: In the Media

Beverage nutrition is going back to the basics, according to Imbibe’s newly released 2020 trend predictions. The Chicago-based beverage development company expects more companies will incorporate well known nutrients, like vitamins and minerals, in the year ahead.

“We’ve seen novel ingredients be incorporated into products, but they aren’t necessarily taking off in the mainstream,” said Holly McHugh, marketing associate at Imbibe. “I think familiarity is something brands are going to look for.”

Read the full article in Food Business News.

2020 trends, convenience, health and wellness, hybrid beverages, hyper personalization, minerals, nostalgia, vitamins

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