Highlights from Imbibe’s 2020 beverage trend predictions

Imbibe Inc., a beverage development company, has release its beverage trend predictions for 2020. According to Imbibe, many of these trends will be driven by health and wellness. Current ideas of [...]

The Immunity Opportunity

While beverage companies have been formulating with vitamins and minerals for years, like vitamin D and vitamin C used in milks and juices, respectively, for decades, technological advancements [...]

The future is functional beverages, drink firm predicts

Imbibe, a beverage development company, predicts 2020 will see new beverages that innovate through holistic wellness, personalization, functionality and experience. Brands are expected to [...]