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Tag: personalization

Insights

Highlights from Imbibe’s 2020 beverage trend predictions

Imbibe has released its trend predictions for 2020, emphasizing health and wellness. Imbibe highlights the expansion of wellness to encompass emotional health, driving innovation in beverages.
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The Immunity Opportunity

Holly McHugh, marketing associate at Imbibe, notes that consumers prioritize vitamins and minerals based on personal well-being, leveraging online information and health tech for self-research, surpassing government guidelines.
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Imbibe 2020 beverage trend predictions shaped by health and wellness, thirst for cultural adventure, and state of the economy

Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next level’ functional beverages that answer several needs for consumers.
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The future is functional beverages, drink firm predicts

Functional drinks will evolve to address various needs. Alcohol options will diversify with more low- and no-alcohol choices and CBD-infused beverages, with hard seltzers continuing to grow.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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